With the release date of The Tapestry Shop coming ever closer, I’ve had to jockey my time between writing, and getting the word out about my book. My readers may find today’s blog helpful, as most of us have something we’d like to share, from time to time, with either friends, family, a social group, or perhaps members of your church or book club or P.T.A. For authors, marketing has become a fact of life, like it or not, and we all must look for ways to let our readers know about our newest story, methods that won’t suck up precious writing time, and won’t strain the budget.Any element of marketing may work for some and not for others, but I thought I’d share with you something I learned this week. If, like me, you don’t know html, I’ve found a solution. I was looking for a template for a newsletter, and ran across a site that compares the Top 10 sites, rather like a Consumer Guide for email services.
To my surprise, among those top 10, I found one that for $8 a month, will keep your email lists in groups (alumni, RWA friends, etc.) so you can send a personalized newsletter to one group or all. After they send your newsletter out, you can cancel the service until you need to send something again, and you’re not charged for those months. However, your lists are still there, and you can add names or delete them during those cancelled months.
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